case study
Article #15 June 11, 2026 5 min read AI / Economics NEW

Intelligence Is Deflating:
938× Cheaper in Three Years

MM
Mallesh Madapathi
Founder & CEO, ThinkingDBx

GPT-4-class intelligence got 938× cheaper in three years. Intelligence is deflating faster than any technology input in history.

I built a pipeline on Bonacci Studio that snapshots live AI pricing, capability benchmarks, and GPU rental costs, then asks a simple question: if you hold capability fixed, what does it cost over time?

Hold Capability Fixed

Hold it at GPT-4's intelligence, its 2023 benchmark score, and track the cheapest model that still clears that bar:

Mar 2023 GPT-4 $37.50 / M tokens
May 2024 GPT-4o $7.50
Sep 2024 Qwen2.5 72B $0.37
Aug 2025 gpt-oss-20B $0.088
Mar 2026 Qwen3.5 2B $0.04

The capability that defined the frontier in 2023 is now served by a 2-billion-parameter model at four cents per million tokens.

938×
cost reduction in 3 years
13×
price spread, same open model
54×
API cheaper than self-hosting

Three Things the Data Made Sharper

The Pipeline That Keeps Running

The interesting part isn't the snapshot, it's that the pipeline keeps running. Scheduled ingestion, change detection that flags the moment a provider cuts a price, an append-only store that becomes a proprietary dataset the longer it runs. History you can't buy after the fact.

Intelligence is deflating ~10× a year at constant capability. The question for anyone building on it isn't "is it getting cheaper", it's "am I capturing the deflation, or pricing as if it stopped."

What you're seeing below: the full pricing pipeline walkthrough , live model snapshot ingestion, capability crosswalk, cost-per-unit analysis, and provider spread charts. Built and run entirely in Bonacci Studio.
studio.bonacci.thinkingdbx.com, Economics of Intelligence
#AI #LLM #DataEngineering #BonacciStudio #MLOps #thinkingdbx

, more soon ✎